Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach. Here are some strategies I’ve apply to increase 31% traffic to my website last month. Hope that help!
#1 – Use a Short Quote From Your Blog – Give your Fans a taste of your blog post. Include an intriguing quote from your article. Quotes in general are some of the some of the most shared content on Faceboo. If a Fan shares your update, they’re more likely to have clicked through to your site, too. Find a quote in your article that’s concise and gives a flavour of its contents. You can even make it more personalized, by including a photo of the person or writer making the quote.
#2 – Share Lifestyle or How-To Blog Articles – Generally speaking, your Fans on Facebook don’t just want your product or service. They want you to enhance their life, and their sense of community on Facebook. Let’s face it, Facebook is a place where people go to catch up with their friends. As a business, you need to be posting tips to enrich the lives of your market too. When you write a lifestyle or how-to blog article, share it on your Facebook Page.
#3 – Host Contests on Your Blog – Generate traffic to your blog by publishing interactive content, like contests. Then promote your contest by posting it on your Facebook Page. Your Fans want to engage with you, and many businesses cater to this by hosting Facebook contests. I personally like the Woobox contest application. It’s easy to use and has awesome metrics. In addition to hosting contests and sweepstakes on your Facebook page, make sure you host contests on your blog, too. Also remember to make your contests more shareable to posting about it on Facebook. Selfie contest have been a huge success recently. It’s no secret that social media users love selfies (those are photos you take of yourself for all you old-school, Don Draper-types). It’s something that users are doing everyday whether or not you’re using it to your business’s advantage. So, why not expand your page’s reach and engagement while also creating some free advertising for your brand?
# 4- Make a ‘Weekly Wrap Up’: – Every Friday, make a blog post compiling your best articles of the week. Share it on Facebook. This gives your Fans a chance to see your blog articles at a glance. It’s also a great way to get more click throughs, as you’re offering your Fans article options. When you post a “Weekly Wrap Up”, make a lookbook of your article images. This creates a very pretty and enticing update to your Facebook Fans.
#5 – Embed Short Blog Video – Get creative with your blog images. Make a Instagram video to show your readers the essence of your blog article. Then embed the video on your Facebook Page. By embedding the video, your Fans can get a taste of what your article is about without leaving the site. If your video is enticing enough, your Fans will engage with your post, and click through to your blog article.
AdSilly 